Webinar
AI Crash Course
A clear, accessible introduction to generative AI and the concepts every communications leader should know.
90 min
AI RESOURCE HUB
Find your way forward with AI.
A curated path through the knowledge, practical tools, and expert perspectives you need to make AI useful—for your work, your people, and your agency.
A guided journey
Start where you are. Build what comes next.
Move through all six areas or go directly to the question that matters most today. Each one brings the most relevant learning into view.
AI Learning Pathway
Build Your AI Foundations
Develop a working understanding of AI, its capabilities, and its limitations.
2 resources
Webinar
Implementing AI as a Business Strategy
Move from isolated experimentation to a focused business strategy grounded in agency priorities.
90 min
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Browse All AI Resources
Search and filter the complete PR Council AI collection.
23 of 23 resources
Webinar
AI Crash Course
A clear, accessible introduction to generative AI and the concepts every communications leader should know.
90 min
Webinar
Implementing AI as a Business Strategy
Move from isolated experimentation to a focused business strategy grounded in agency priorities.
90 min
Guidelines & Standards
AI Manifesto
A shared set of commitments for responsible, people-centered AI adoption in communications agencies.
2 min read
Guidelines & Standards
Ethical Guidelines for Generative AI
Practical guidance for applying transparency, accountability, privacy, and human oversight.
15 min read
Webinar
From Generative to Agentic AI
A D+G session on the legal risks, regulatory frameworks, and practical guardrails agencies need as AI shifts from generating content to taking action.
60 min
Webinar
Critical Legal Strategies on Gen AI and Other Tech
A D+G session on the legal questions agencies need to understand as AI tools enter client work.
60 min
Webinar
Governing AI Use
A D+G session on seven actions agencies should take now to align client agreements, vendor contracts, and AI tool use with responsible governance.
35 min
Report
AI and the Environment
Understand the environmental implications of AI and the choices agencies can make in response.
6 min read
Webinar
AI and the Writer’s Craft
Use AI as a thoughtful collaborator while protecting judgment, voice, and the quality of the work.
60 min
Webinar
AI for HR
A modular learning experience for applying AI across the employee journey, from recruiting to development.
4 modules
Webinar
AI for Agency Growth
Use AI to sharpen opportunity discovery, proposal development, and new-business workflows.
4 modules
Webinar
AI in Finance
Explore practical AI applications for forecasting, reporting, and operational decision-making.
60 min
Webinar
Building an AI Chief of Staff
Explore how an AI-enabled chief of staff can streamline leadership workflows, reporting, and decision support.
50 min
Playbook
Understanding AI Discoverability
Understand how AI-mediated search is changing visibility and what communicators can do now.
6 min read
Webinar
AI in Writing
A session on deciding when and how to use AI across the writing process while protecting voice and judgment.
45 min
Webinar
AI as a Thought Partner
A Section course on using AI to challenge assumptions, explore options, and improve strategic thinking.
60 min
Webinar
Building an AI-Powered Org
A Section course for leaders designing the capabilities, culture, and systems for adoption.
90 min
Webinar
Building an AI Pilot
Choose a high-value use case, define success, manage risk, and learn before scaling.
60 min
Webinar
AI, Humans and Work
Rishad Tobaccowala on designing organizations where human strengths and AI capabilities reinforce one another.
50 min
Podcast
AI Loves PR
Conversations with practitioners and leaders shaping how AI is changing the communications industry, paired with a grounded whitepaper on AI’s implications for public relations.
Series
Webinar
What’s Next is Now
Forward-looking perspectives on where AI is taking the communications industry — and how to prepare for it.
Series
Webinar
How They Did It
Peer agencies share the choices, experiments, and lessons behind their real-world AI adoption.
60 min
Directory
AI Consultants & Instructors
A directory of the experts featured across this hub who can support AI strategy, governance, training, and implementation.
Directory